Frank-Ish Boutique was founded by Divine Mulumba, a woman with a love for fashion and a deep understanding of resilience. The brand began in 2022 in Cape Town, during a time when many people were still rebuilding their lives after Covid-19. Like many small businesses, making ends meet became difficult, and working hard no longer guaranteed enough to cover daily costs. Instead of giving up, Exauce chose to pivot — toward something she genuinely loved: fashion.

What started as a small business run through WhatsApp slowly grew into a vision. Divine noticed how fashion gave women confidence, identity, and a sense of self-expression, even in hard times. That realization became the foundation of Frank-Ish Boutique — a brand created by a woman, for women, celebrating style, strength, and individuality.

Today, Frank-Ish Boutique offers carefully selected clothing, handbags, jewelry and accessories designed to help women feel bold, beautiful, and unapologetically themselves. Every piece reflects the brand’s belief that fashion is not just about what you wear, but how it makes you feel. Frank-Ish Boutique is more than a store — it’s a reminder that even from difficult seasons, something stylish and powerful can be born.